STRATEGIC INNOVATION MANAGEMENT: INDICATORS, METRICS, AND PORTFOLIO EVALUATION FOR PROFITABILITY MAXIMIZATION

Authors

DOI:

https://doi.org/10.51923/repae.v10i2.380

Keywords:

Innovation Indicators, Innovation Metrics, Portfolio Management

Abstract

This paper examines strategic innovation management, focusing on the importance of indicators and metrics for evaluating the impact of innovative projects. Based on the definition of innovation from the Oslo Manual (OECD, 2018), we differentiate between invention and innovation and discuss categories such as incremental, radical, and disruptive innovation. Additionally, we explore key indicators, including cost reduction, investment in R&D, and return on investment (ROI), and how metrics at different stages of the innovation process (ideation, selection, development, and implementation) are crucial for project success. Finally, the paper also addresses the relationship between innovation and profitability, highlighting that technological innovations can enhance productivity but pioneering companies may face challenges in capturing economic benefits, as indicated by studies in the field.

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Author Biographies

Ronaldo Raemy Rangel, Fundação Getulio Vargas (IDE)

Economista, mestre pela PUC-Campinas e doutor em Desenvolvimento Econômico pela Unicamp.

Alessandro Marco Rosini Rosini, Universidade Anhanguera

Doutor em Comunicação e Semiótica - Tecnologia da Informação e Mestre em Administração de Empresas - Planejamento Estratégico pela PUC-SP

Gilmara Lima de Elua Roble, Universidade Cruzeiro do Sul

Doutora em Administração pela FUNDACAO EDUCACIONAL INACIANA PADRE SABOIA DE MEDEIROS e Mestre em Administração pela Pontifícia Universidade Católica de São Paulo 

Angelo Palmisano, UNIVAG

Professor Pesquisador UNIVAG

References

Christensen, C. M. (1997). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business Review Press.

Cavalcante, L; Oliveira, A. (2020). Métodos de revisión bibliográfica en los estudios científicos. Psicologia em Revista, v. 26, n. 1, p. 83-10. DOI: https://doi.org/10.5752/P.1678-9563.2020v26n1p82-100

Ciaffi, G., Deleidi, M., & Mazzucato, M. (2024). Measuring the macroeconomic responses to public investment in innovation: evidence from OECD countries. Industrial and Corporate Change, 33(2), 363-382. DOI: https://doi.org/10.1093/icc/dtae005

Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2001). Portfolio Management for New Products. Perseus Publishing.

Majka, M. (2024). Understanding Return on Innovation Investment. Disponível em Understanding Return on Innovation Investment (researchgate.net), visitado em 25/08/2024.

OCDE. (2018). Manual de Oslo: Diretrizes para a coleta e interpretação de dados sobre inovação. Organização para Cooperação e Desenvolvimento Econômico.

OECD. (2020). The Future of Innovation. Organização para Cooperação e Desenvolvimento Econômico.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15ª ed.). Pearson Education.

Schmidt, T. (2014). Strategic Project Management Made Simple: Practical Tools for Leaders and Teams. Wiley

Tidd, J., & Bessant, J. (2014). Managing Innovation: Integrating Technological, Market and Organizational Change (5ª ed.). Wiley.

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Published

2024-08-31

How to Cite

Rangel, R. R., Rosini, A. M. R., Lima de Elua Roble, G., & Palmisano, A. (2024). STRATEGIC INNOVATION MANAGEMENT: INDICATORS, METRICS, AND PORTFOLIO EVALUATION FOR PROFITABILITY MAXIMIZATION. Journal of Teaching and Research in Administration and Engineering, 10(2), 54–63. https://doi.org/10.51923/repae.v10i2.380

Issue

Vol. 10 No. 2 (2024): Vol 10 no.2 2024

Section

Artigos

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Copyright (c) 2024 Ronaldo Raemy Rangel, Rosini, Gilmara Lima de Elua Roble, Angelo Palmisano (Autor)

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