STRATEGIC INNOVATION MANAGEMENT: INDICATORS, METRICS, AND PORTFOLIO EVALUATION FOR PROFITABILITY MAXIMIZATION

Authors

DOI:

https://doi.org/10.51923/repae.v10i2.380

Keywords:

Innovation Indicators, Innovation Metrics, Portfolio Management

Abstract

This paper examines strategic innovation management, focusing on the importance of indicators and metrics for evaluating the impact of innovative projects. Based on the definition of innovation from the Oslo Manual (OECD, 2018), we differentiate between invention and innovation and discuss categories such as incremental, radical, and disruptive innovation. Additionally, we explore key indicators, including cost reduction, investment in R&D, and return on investment (ROI), and how metrics at different stages of the innovation process (ideation, selection, development, and implementation) are crucial for project success. Finally, the paper also addresses the relationship between innovation and profitability, highlighting that technological innovations can enhance productivity but pioneering companies may face challenges in capturing economic benefits, as indicated by studies in the field.

Downloads

Download data is not yet available.

Author Biographies

Ronaldo Raemy Rangel, Fundação Getulio Vargas (IDE)

Economista, mestre pela PUC-Campinas e doutor em Desenvolvimento Econômico pela Unicamp.

Alessandro Marco Rosini Rosini, Universidade Anhanguera

Doutor em Comunicação e Semiótica - Tecnologia da Informação e Mestre em Administração de Empresas - Planejamento Estratégico pela PUC-SP

Gilmara Lima de Elua Roble, Universidade Cruzeiro do Sul

Doutora em Administração pela FUNDACAO EDUCACIONAL INACIANA PADRE SABOIA DE MEDEIROS e Mestre em Administração pela Pontifícia Universidade Católica de São Paulo 

Angelo Palmisano, UNIVAG

Professor Pesquisador UNIVAG

References

Christensen, C. M. (1997). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business Review Press.

Cavalcante, L; Oliveira, A. (2020). Métodos de revisión bibliográfica en los estudios científicos. Psicologia em Revista, v. 26, n. 1, p. 83-10.

Ciaffi, G., Deleidi, M., & Mazzucato, M. (2024). Measuring the macroeconomic responses to public investment in innovation: evidence from OECD countries. Industrial and Corporate Change, 33(2), 363-382.

Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2001). Portfolio Management for New Products. Perseus Publishing.

Majka, M. (2024). Understanding Return on Innovation Investment. Disponível em Understanding Return on Innovation Investment (researchgate.net), visitado em 25/08/2024.

OCDE. (2018). Manual de Oslo: Diretrizes para a coleta e interpretação de dados sobre inovação. Organização para Cooperação e Desenvolvimento Econômico.

OECD. (2020). The Future of Innovation. Organização para Cooperação e Desenvolvimento Econômico.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15ª ed.). Pearson Education.

Schmidt, T. (2014). Strategic Project Management Made Simple: Practical Tools for Leaders and Teams. Wiley

Tidd, J., & Bessant, J. (2014). Managing Innovation: Integrating Technological, Market and Organizational Change (5ª ed.). Wiley.

Downloads

Published

2024-08-31

How to Cite

Rangel, R. R., Rosini, A. M. R., Lima de Elua Roble, G., & Palmisano, A. (2024). STRATEGIC INNOVATION MANAGEMENT: INDICATORS, METRICS, AND PORTFOLIO EVALUATION FOR PROFITABILITY MAXIMIZATION. Journal of Teaching and Research in Administration and Engineering, 10(2), 54–63. https://doi.org/10.51923/repae.v10i2.380

Issue

Vol. 10 No. 2 (2024): Vol 10 no.2 2024

Section

Artigos

License

Copyright (c) 2024 Ronaldo Raemy Rangel, Rosini, Gilmara Lima de Elua Roble, Angelo Palmisano (Autor)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Esta obra está licenciada sob uma licença Creative Commons Atribuição - No comercial - Sin derivaciones 4.0 Internacional

1.O(s) autor(es) autoriza(m) a publicação do artigo na revista;

2.O(s) autor(es) garante(m) que a contribuição é original e inédita e que não está em processo de avaliação em outra(s) revista(s);

3.A revista não se responsabiliza pelas opiniões, ideias e conceitos emitidos nos textos, por serem de inteira responsabilidade de seu(s) autor(es);

4.É reservado aos editores o direito de proceder ajustes textuais e de adequação do artigos às normas da publicação.

1.1 Copyright Statement 

This journal is licensed under a Creative Commons Attribution-Non Commercial-No Derivers 4.0 International license. 

1. The author (s) authorize the publication of the article in the journal; 

2. The author (s) warrant that the contribution is original and unpublished and is not in the process of being evaluated in other journal (s); 

3. The journal is not responsible for the opinions, ideas and concepts emitted in the texts, as they are the sole responsibility of its author (s);

4. The editors are entitled to make textual adjustments and to adapt the articles to the standards of publication.