El GIRO REGENERATIVO
Gobernanza generativa y tecnología como vectores de resiliencia en ecosistemas organizacionales complejos
DOI:
https://doi.org/10.51923/repae.v12i01.412Palabras clave:
Economía regenerativa, Gobernanza generativa, Innovación sostenible, Tecnologías digitales, Resiliencia organizacionalResumen
Este artículo analiza cómo la articulación entre la economía regenerativa, la gobernanza generativa y las tecnologías digitales emergentes puede permitir a las organizaciones la transición a modelos operativos que produzcan un impacto socioambiental neto positivo en contextos policríticos. Partiendo del diagnóstico del agotamiento funcional de la sostenibilidad tradicional, el estudio propone que la regeneración requiere, simultáneamente, la disociación entre el crecimiento económico y la degradación ambiental, y la recombinación deliberada entre la estrategia corporativa y los ciclos biológicos. Metodológicamente, se trata de una investigación cualitativa, exploratorio-descriptiva, que combina una revisión reciente de la literatura internacional (2023+) con múltiples estudios de caso de grandes corporaciones y un marco regulatorio de referencia (Nestlé, Siemens, Unilever y el ecosistema del Pacto Verde Europeo), basado en un análisis de contenido documental y temático estructurado según el protocolo de Gioia. Los resultados identifican cuatro mecanismos centrales mediante los cuales estos paradigmas se refuerzan mutuamente: (i) innovación regenerativa apoyada por tecnologías digitales que funcionan como la infraestructura sensorial del ecosistema; (ii) una cultura interna de experimentación y aprendizaje, posibilitada por mecanismos de gobernanza generativa; (iii) la orquestación multisectorial que reposiciona a la empresa como nodal en redes colaborativas regenerativas; y (iv) el fortalecimiento de la resiliencia organizacional y la ventaja competitiva sostenible. Además, se analiza la paradoja de la escala, destacando los riesgos del «colonialismo verde» y los efectos rebote asociados a la expansión de tecnologías limpias con uso intensivo de recursos. En teoría, el artículo ofrece un marco integrado para el estudio de la innovación sostenible, uniendo los fundamentos de la economía ecológica y la teoría organizacional, y sugiriendo la «capacidad regenerativa» como una extensión de la Perspectiva Basada en Recursos. Desde un punto de vista práctico, presenta directrices para gerentes y formuladores de políticas que buscan alinear la gobernanza, la tecnología y la estrategia empresarial con la regeneración sistémica.
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