Mapping a Pricing Process through a Fuzzy Inference System

decision-support for a small business entrepreneur

Authors

DOI:

https://doi.org/10.51923/repae.v8i2.305

Keywords:

Fuzzy Logic, Pricing, Fuzzy Inference System, Small Business

Abstract

Many business owners face struggles in determining their prices even with great experience and knowledge in their fields. The present paper addresses one case of this issue: a professional and entrepreneur that offers mechanical and lathe services in his own workshop. The goal of this work was to map the intuitive pricing process of the entrepreneur through a Fuzzy Inference System (FIS). Many fuzzy aspects such as the imprecision, uncertainty, and ambiguity of these lathe and maintenance services were related to the potential benefits of FIS, clarifying which methods were used and why. This FIS was constructed to mimic the empirical pricing process of the referred professional and, in this task, this project was successful. Output surfaces showed that complexity and goods value have significant effects just above medium levels and that their impact has a smaller weight than the estimated time. Furthermore, some unexpected outcomes were reached in the system development. Not only was the entrepreneur's reasoning mapped but it also provided more understanding of his own market.

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Author Biographies

Arthur Azevedo Battisaco, IF Fluminense

Undergraduate in Control Engineering and Automation at IFF (instituto Federal Fluminense). Worked as a calculus I and II monitor during undergraduate studies, participating in several extracurricular activities such as the IEEE and robotics club and research projects such as systems development using computational intelligence techniques (mainly fuzzy logic and neural networks). Currently working as a data scientist for MJV. Looking to join an artificial intelligence Master program with a main focus on reinforcement learning and other techniques that can be used for robotics and intelligent systems.

Arthur Gebhard Martin dos Santos, IF Fluminense

Control and Automation Engineering Bachelor from Instituto Federal Fluminense - Macaé. Former student at the Control and Automation Technician at SENAI-RJ (Macaé). Former Student of the Technological Graduation in Digital Games at the Pontifical Catholic University of Minas Gerais. He has experience in programming, robotics, automation, industrial control, graphics engines and CAD's. Project fellow in the research project "Fuzzy Logic for Small Business Support". Project fellow in the research project "Bibliographic Impact from Federal Institutes of Education, Science and Technology".

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Published

2022-11-02

How to Cite

miano, vitor, Azevedo Battisaco, A. ., & Gebhard Martin dos Santos, A. . (2022). Mapping a Pricing Process through a Fuzzy Inference System: decision-support for a small business entrepreneur. Journal of Teaching and Research in Administration and Engineering, 8(2), 37–48. https://doi.org/10.51923/repae.v8i2.305