CASE STUDY PROTOCOL FOR QUALITATIVE RESEARCH IN OPERATIONS MANAGEMENT
DOI:
https://doi.org/10.51923/repae.v8i1.270Palavras-chave:
Protocol; Case study; Qualitative researchResumo
Na área de gestão de operações, pesquisas que adotam o método do estudo de caso são frequentemente criticadas pela falta de rigor. Isto é preocupante, considerando a popularidade desse método. Alcançar o rigor requer algumas ações do pesquisador e uma delas é a adoção de um protocolo de pesquisa robusto. No entanto, as informações sobre o protocolo do estudo de caso são fragmentadas na literatura; de fato, muitos estudos abordam o método, mas aqueles que tratam especificamente do protocolo são escassos. Com o objetivo de auxiliar outros pesquisadores, neste estudo é proposto um protocolo de estudo de caso para pesquisas qualitativas em gestão de operações que pode ser aplicado em qualquer tipo de estudo de caso, principalmente naqueles que estudam organizações e seus processos internos e que adotam a entrevista como principal fonte de informação. A proposta é resultado de um protocolo testado em campo e de uma extensa revisão da literatura abrangendo diferentes áreas do conhecimento (com foco nos artigos mais clássicos e importantes sobre o tema). O protocolo foi replicado dezoito vezes em um estudo sobre uma importante organização e avaliado por seis pesquisadores em diferentes fases. Ele é composto por um conjunto de recomendações e deve ser utilizado como guia de referência sobre como proceder na etapa de coleta de dados. Se planejado e utilizado com cuidado, o protocolo norteará o pesquisador, favorecendo o rigor e a qualidade dos resultados, eliminando dúvidas e incertezas e reduzindo retrabalhos.
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