COMPETÊNCIAS INDIVIDUAIS E PRONTIDÃO PARA MUDANÇA ORGANIZACIONAL
UM ESTUDO SOBRE A TRANSFORMAÇÃO DIGITAL NO SETOR FINANCEIRO
DOI:
https://doi.org/10.51923/repae.v8i3.308Palavras-chave:
Transformação Digitial, Prontidão para Mudança Organizacional, Competências IndividuaisResumo
Objetivo e Justificativa: As novas tecnologias têm acelerado e impulsionado inúmeras organizações a implementar suas jornadas de transformação digital. Esse movimento tem-se processado em diversos segmentos, em particular no segmento financeiro. No entanto, não são todas as organizações que têm êxito em seus processos de mudança. Há diversos fatores que contribuem para a efetividade de tal esforço. A prontidão para mudança organizacional (PPMO) é um deles, influenciando diretamente a taxa de efetividade de tais processos. A prontidão é reflexo direto da percepção dos indivíduos em relação a mudança. Logo, os indivíduos têm um papel fundamental, dado que comportamentos e atitudes são elementos essenciais no resultado das iniciativas de mudança. Nesse sentido, o presente artigo visa identificar em que medida competências individuais apresentam-se relacionadas à prontidão para mudança organizacional. Método: Este estudo pode ser caracterizado como uma pesquisa de abordagem quantitativa e caráter descritivo, desenvolvido por meio da técnica de survey. Para tal, envolve a aplicação de questionário, composto por escalas do tipo Likert, de cinco pontos, aplicado a amostra de profissionais do mercado financeiro brasileiro. Resultados e Contribuições: O presente estudo tem como objetivo central analisar em que medida competências individuais podem influenciar a prontidão para a mudança organizacional. Os resultados obtidos demostram a existência de correlação positiva entre os constructos, sendo as competências com maior peso: capacidade de inovação, iniciativa de ação e decisão (protagonismo) e capacidade de aprender rapidamente novos conceitos e tecnologias. Quanto ao PPMO, pôde-se estabelecer modelo preditor, com base nas competências individuais.
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